New Vapor Couture: Not Your Boyfriend’s E-cig

And now for something completely different, check out Vapor Couture (http://www.vaporcouture.com/), the new rechargeable electronic cigarette brand from V2 Cigs. V2 Cigs is using a bold and deliberate approach with this brand in that they’re marketing exclusively to women. Vapor Couture is the only brand specifically targeting the fairer sex, so let’s take a closer look at their strategy, shall we?

Vapor Couture is a flat-out designer electronic cigarette. V2 Cigs is not concerned with trying to make this product look much like tobacco cigarettes — real smokes were never this stylish. Vapor Couture comes in four colors: Deep Purple, Stainless, Rose Gold, and Signature (a snazzy silver and white fleur di lis pattern). You can mix and match the color of the flavor cartridge with the color of the battery, and the colors of the jewel-tipped ends are an extension of the color palette. The overall effect is a product that looks a tiny bit like an e-cig, but mostly like a high-end fashion accessory.

Speaking of accessories, Vapor Couture has a whole line of its own e-cig accessories, including a clutch case with mirror, a charm bracelet to dangle your e-cig from your wrist, a lanyard in case you want to wear your e-cig like a pendant necklace, and a variety of chargers and adapters to keep the battery fresh.

The basic starter kit is priced at $99.95 and includes two batteries, two cartridges, and one charger kit; two other starter kits add accessories to the mix. Vapor Couture offers four flavor cartridges: Rodeo Drive, an American tobacco flavor; Bomb Shell, Turkish tobacco; Passion Fruit; and Fresh Mint; and four strengths (Full, Medium, Light, or Zero nicotine).

We found Vapor Couture’s website to be easy to navigate and we were impressed by the extensive list of FAQs. Vapor Couture e-cigs look better than regular e-cigs and the mix-and-match option is attractive. We think this concept of electronic cigarette as fashion accessory will be intriguing to women, making it a brand to watch. Click here to check out Vapor Couture and be sure to use coupon code v210discount to save 10% of any Vapor Couture order (or any other V2Cigs product).